Mountain Dew Pitch Black, initially introduced as a Halloween-themed soda in 2004, gained a dedicated following for its grape ...

The ingredients are all approved from human consumption by the Food and Drug Administration. Upon signing the legislation, Calif. Gov. Gavin Newsom said the state would help set schoolchildren ...

Mountain Dew's 2024 mystery flavor has finally been revealed, but fans are more concerned with the "how" than the "what" in this scenario. On Oct. 31, the soft drink company officially confirmed the ...

On Tuesday, the brand revealed its latest brand identity, bringing back the full "Mountain" in its name and dropping the "MTN" abbreviation it adopted in 2009. “Born in the mountains, the ...

NEW YORK — "Mtn Dew" is getting a makeover, with the word "mountain" reappearing on cans and bottles following a roughly two-decade-long hiatus. The PepsiCo-owned beverage unveiled a new logo ...

A refreshing and famously neon soda is getting a brand refresh. On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity. The new-but-vintage look ...

Your Mountain Dew can is going to look different soon. The image experts at parent company PepsiCo are sprucing up the Mountain Dew messaging, emphasizing the outdoors with a makeover coming in ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 17 min 16 sec ago By Geno Schellenberger - 47 min 16 sec ago By Brandon Doerrer - 1 hour 17 min ago By Jack Neff - 4 hours 17 ...

“Born in the mountains, the distinctive citrus flavor of Mountain Dew propelled the brand to become a global cultural phenomenon, giving us a rich history to lean into as we reimagine the next ...

Your Mountain Dew can is going to look different soon. The image experts at parent company PepsiCo are sprucing up the Mountain Dew messaging, emphasizing the outdoors with a makeover coming in summer ...