Blink and you'll miss them — or at least you think you will. But researchers have found that not only are subliminal messages capable of getting through to an audience, but that the more negative the ...

People are more confident about their choices if the message is negative People can perceive subliminal messages, particularly if the message is negative, according to a UK study. In three experiments ...

Over the past 25 years, I have tried to keep an eye on the strategies of marketers in a changing world. One trend that stands out is the growing fascination with high-tech devices to identify or ...

Bad news for advertisers hoping to sell products to consumers’ subconscious: a new study finds subliminal messaging works best not with images of happiness or consumer satisfaction, but when the ...