New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. The '80s is having a moment. Marketers from Kraft ...

Chris Hemsworth may be the real Thor, but his brother Luke Hemsworth is reprising his campy turn as the character from Thor: Ragnarok for a series of Old Spice commercials ahead of the release of Thor ...

New Old Spice Campaign Premieres During 60th Annual GRAMMY Awards with Ridiculous Parody of Fine Fragrance Commercials CINCINNATI--(BUSINESS WIRE)--Celebrating 80 years as the manliest grooming brand ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

Since launching online just over a month ago, Old Spice's "Smell like a man, man" commercial has been a viral Internet sensation; the original 30-second ad had logged 4.3 million hits by late last ...

TERRY Crews, the actor and former footballer who starred in the Old Spice commercials, said a 90 day sex ban has improved his marriage. “Ninety days — no sex, all relationship, all talk, all cuddle,” ...

Derrick Henry’s play these days speaks for itself. With his rare combination of size, speed and power, Henry has established himself as one of the best and most productive running backs in football.