Effective pricing can make or break a business. Selling a well-established product at a similar price to competitors is an option for small retailers who want to draw customers to their businesses.

Marketing's four Ps – product, price, promotion and placement – are the basic components of any marketing mix. The decisions you make with regard to all of these elements can mean the difference ...

A 1% improvement in monetization strategy optimization can fuel revenue growth by more than the equivalent optimization of Customer Acquisition and Retention combined. Pricing strategy is one of the ...

Pricing models can be powerful growth levers. A bad pricing model will impede growth and can even doom an otherwise promising startup, whereas a good model will capture some of the value that a ...

We all work so hard to make our businesses a success. We focus on quality, customer service, innovative technology, smart branding — you name it. So, it seems a shame when I see a company take a ...

Prepaid credits are an easy way to bootstrap usage-based pricing. They deliver predictability for both sides: customers get ...

Manual pricing may feel familiar and controllable, but it quietly drains profit from even well-run properties. The market moves faster than humans can realistically track, and spreadsheets simply ...

Guesty has the largest and cleanest data backbone in the STR industry with more than ten years and millions of bookings, providing Guesty's AI Agent with the most unique vantage point in the industry.

The FDA’s new Commissioner’s National Priority Voucher signals a transformative shift in U.S. drug review, tying accelerated approval to manufacturing readiness, domestic supply-chain strength, and ...

Why do homeowners sometimes overprice Granite Bay luxury homes? According to a HelloNation article, emotion can overshadow ...