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Urban Outfitters admits it doesn’t know how to sell to Gen Z. Now it wants to pull off an Abercrombie-like turnaroundSelling baggy jeans isn’t enough to win over Gen Z. Urban Outfitters, the young adult retailer known for its alternative, ...
The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok ...
Urban Outfitters is appealing to cannabis consumers with the recent addition of a marijuana joint rolling machine to its ...
Urban Outfitters’ target demographic is young adults aged 18 to 28. The retailer said it targets its audience by offering a unique merchandise mix and compelling store environment and through ...
“Over time, Urban Outfitters has lost its charm,” said Jessica Ramírez, senior research analyst at Jane Hali & Associates, ...
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