To cut through AI hype, brands should stop explaining and start creating tangible, human-centered experiences that build ...

Fifty percent of the reviews Publicis Groupe won in the past six months were secured without a pitch. By. Brian Bonilla ...

Trend forecasting adds value only when brands apply it with clear intent, diverse sources and human-led analysis.

Expanded data and rankings from Ad Age’s Brand Report. Top 50 U.S. advertisers and world’s top 50 advertisers, downloadable ...

Key stats from Ad Age’s Brand Report. Overall ad spending growth over time for the biggest advertisers in the U.S. and the ...

Key stats from Ad Age's Brand Report. Spending by region and country based on top advertisers' headquarters. Exclusive ...

Key stats from Ad Age’s Brand Report. Marketers with the sharpest ad spending increases and decreases in 2024 among the top ...

AI tools have made creating fake accounts easier, but there are ways to spot bad actors and combat false narratives.

Marketer profile with key facts on Amazon including advertising and promotion spending and an analysis of spending as a ...

More procurement executives are showing up in and around ad industry events such as Advertising Week New York as they seek to ...

Ad Age sat down with Dhar Mann and Sean Atkins during Advertising Week to discuss Dhar Mann Studios’ unconventional content and how the company is expanding its work with advertisers.

McDonald’s hypes the return of its Monopoly promotion.