Artificial intelligence is revolutionizing customer experiences by enabling more personalized, efficient and responsive interactions. The next opportunity comes in the form of AI agents, which carry ...

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Kraft Heinz is building an internal generative AI app, known as KraftGPT, for employees to obtain quick insights into such things as product sales. The app is “kind of like an ‘Ask Me Anything’ app,” ...

Procter & Gamble is optimistic on the expected cost savings from its use of AI in the supply chain as it accelerates productivity levels to pre-COVID levels. The CPG’s global Supply Chain 3.0 ...

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The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods ...

Ben & Jerry’s investments in digital asset management are paying off after a recent packaging rebrand. The ice cream company, a wholly-owned autonomous subsidiary of Unilever, found itself faced with ...

The Coca-Cola Company shared details on how its Wabi digital ecosystem is improving its relationships with both retailers and its bottling partners, as well as providing valuable consumer insights. In ...

The Coca-Cola Company is launching a new data and insights platform known as Coca-Cola Lens that aims to share consumer behavior and industry trends in a digestible manner. The platform, available at ...

Even the most devoted customers get fickle, and woe to the sellers that aren’t paying attention. In individual fireside chats at NRF 2022 this week with National Retail Federation president Matthew ...

Coca-Cola Fueling Sustainability Goals and Streamlining Performance Coca-Cola İçecek (CCI), a Coca-Cola bottler headquartered in Istanbul, turned to digital twins in a bid to bolster asset ...

5. Kellogg and Albertsons Kellogg partnered with U.S.-based food and drug retailer Albertsons on an in-store recycling initiative, which included in-store recycling bins that feature Kellogg’s mascots ...