Using social media as a pharma brand can feel risky due to regulatory constraints - but it can make a big impact when used in ...

Writing a good meta description is an art form, and one that’s often overlooked. A meta description is the description of, or excerpt from, a webpage that appears when that page is listed in search ...

Indeed, writing on the Econsultancy blog, Karl Havard says that if you “believe there is a destination to reach, don’t put a timescale on it. Because, apologies for being the bearer of bad news, you ...

User-generated content, or UGC, is arguably one of the most important tools for businesses to emerge in the last decade. While UGC’s use has been gathering pace over the last 10 years as a way to ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

Personalisation has been a top priority for marketers for some time now. However, with many still struggling to properly implement the strategy in an intelligent and scalable way, new research ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

A lot can happen in ten years, and the early 2010s were a pretty different time. The internet landscape was very different, social media was different, technology was in a different place, and ...

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ...

What operational pitfalls can prevent retailers offering a good end-to-end customer experience with click and collect? James Gurd, owner and ecommerce replatforming consultant at Digital Juggler, ...