How will online shopping evolve in the year ahead? We ask the likes of Shopify and Eagle Eye to share their thoughts on ...

The audience shift towards consuming streamed and on-demand content over broadcast media shows no signs of stopping. How will ...

Retailer marketplaces emerged as a key way for brands to scale up and diversify their ecommerce offerings amid a surge of online shopping in the height of the Covid-19 pandemic, and their popularity ...

We spoke to five experts with their finger on the pulse of learning and development to find out what they see ahead in 2025. Marketers are frequently required to master new skillsets and tools to ...

From retail media and loyalty to social commerce, there’s never a dull moment in omnichannel retail. Ultimately, FMCG brands and retailers are trying to serve up a seamless experience no matter what ...

Just as the past couple of years have seen many brands, including pureplay digital businesses, seek a balance between their brand and performance marketing budgets, so, too, marketers are evaluating ...

Econsultancy’s Ecommerce Quarterly curates the latest trends, developments and statistics in ecommerce that you need to know about. This edition covers early peak season predictions, the cross-border ...

Delivering exceptional customer experiences is critical to performance. This involves meeting and exceeding customer expectations to drive growth and customer lifetime value. This 60-minute session ...

Only last month, Ebiquity and the WFA produced a report suggesting a shift in marketing budgets towards performance, driven by retail media and CTV. The consensus seemed to be that marketers are being ...

The business buying journey has been through an extensive period of change and disruption, driven by increased digitalisation and changing buyer demographics. Experience expectations, the type and ...

Claudia Struzzo is Managing Partner of Strategy and Marketing at data and technology consulting agency PM Dragonfly, and has previously held client-side roles at Kingfisher, Selfridges Group and Ikea.