Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, ...

Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations.

Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the ...

Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million ...

HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. While the much-hyped new AI capabilities are going to be huge for most ...

There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ ...

There are, to be sure, other issues impacting customer trust, the survey found. They include inconsistent messaging across channels (31%), inadequate customer service (30%) and misalignment of ...

Zendesk, the customer service and experience platform, announced initiatives that will infuse AI capabilities including agents and copilots across its platform, as well as a new voice agent able to ...

Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than ...

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to ...