P&G and creative agency And The Nerve crafted a daring activation that restored Always' brand perception in Pakistan.

The rise of single-client units, their promise of efficiency, and the risk of staff churn and creative stagnation.

At 32, Ng shows how integrated communications can go beyond campaigns, using her skills to deliver results, inspire her team, ...

Toddler’s delight and an adult’s torment, the viral jingle has helped its studio land on the Korean stock exchange—shares ...

Pakistan’s most respected English daily, Dawn, found itself in an unflattering news after accidentally printing what appears ...

Longtime creative leader Third Domingo, founder of IdeasXMachina, will now oversee regional creative strategy.

StarHub and creative arm TBWA Singapore have rolled out a new brand platform, We Got You. The Hublings, Starhub's all-green, silent mascot squad, is fronting it and they're conceived to embody StarHub ...

The decision by Cindy Rose, the new chief executive, and Philip Jansen, the chair, to buy a combined total of 100,000 shares ...

Holidays don’t always look traditional, especially when you’re celebrating far from home. It’s a truth familiar to millions ...

The year-end dividend is “undetermined” as the company braces for a heavy fourth quarter, when it will book the bulk of its ...

WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove ...

Yannick Bolloré has called his French holdco “one of the most acquisitive groups in the industry,” but downplayed speculation ...