Pulse Candy uses AI for Rath Yatra campaign. DS Group’s Pulse Candy has launched an AI-powered digital campaign titled ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad ...

Social platform X has retired the ad hashtag (#ad) on all of its adverts because it says they are “no longer necessary” due ...

As emotion-sensing tech rewires adland’s playbook, Findability Sciences’ CMO explains how marketers are swapping gut instinct ...

Articles written by Kavita Rao ...

The curtain fell on the Cannes Lions International Festival of Creativity 2025 yesterday, marking a strong showing by Indian ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Australia, Canada, Norrway, South Africa win two Young Lions each; Indian agency MAP acts as brief-setting partner for Design ...

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...

At a time when brand investments are increasingly measured by impact and inclusivity, day two of the Cannes Lions International Festival of Creativity began with a panel discussion probing the ...

John Wren on his vision for a bigger, better Omnicom. The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers. Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create ...