Collective headcount across the “big six” holding companies fell by 1.6% in 2024, the first drop since the pandemic hit in 2020, according to a Campaign analysis. The drop marks an end to collective ...

Duncan Meisel, executive director of Clean Creatives, said: “Investors in IPG and Omnicom should understand the fossil fuel-related risks for the merged companies. A combined agency means combined ...

Spoiler alert: Mr. Peanut is one of the unexpected stars of Netflix’s anticipated sci-fi film The Electric State, and Planters is “super-pleased” about how its mascot is portrayed in the movie, said ...

WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is understood that the holding company still retains the business in other markets.

“She was interested in me. She listened to me, treated me like I was lovable,” Alison Case said in a documentary about Specht, a McCann copywriter who in 1973 created the cosmetic company’s slogan, ...

The launch comes after research found that many drinkers feel pressured to order stout on St Patrick’s Day, even if they prefer cocktails. According to the study, 64% of drinkers have chosen a drink ...