Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve ...

Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

If you're running a small to mid-sized B2B business, you've likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when ...

Weka USA relied heavily on live events to drive marketing success, participating in more than 50 trade shows annually. While ...

To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and ...

Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams.

As a world-class public research university, Penn State is dedicated to creating a positive environment for students, faculty ...

The B2B marketing landscape is evolving in so many ways — from the emergence of new tech to the rise of new campaign best ...

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of social media posts, the company By analyzing thousands of social media posts, ...

Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands. The agreement, set to close this month, will enable Reach ...

Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes and more meaningfully engage with customers. The new capabilities are part of ...