Gen Z and Gen Alpha where they play. The beauty brand is expanding its "Kingdom of essentia" experience on Roblox with a new ...

WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps ...

A growing number of Asia Pacific (APAC) consumers are looking to brands not just for products, but for personal ...

SPH Media has partnered with TSL Media Group’s influencer agency X10 Media to enhance its omnichannel offerings with ...

By turning gameplay into a branded interaction, we opened up a fresh narrative for what tyre brands can represent: excitement ...

JBL is taking its pitch for everyday premium audio straight to the city’s café crowd, transforming PPP Coffee at New Bahru ...

Microsoft executive Cindy Rose will take over as global CEO of WPP on 1 September, replacing Mark Read after a seven-year ...

YouTube is updating its partner program (YPP) monetisation policy this July to better address the rise of mass-produced and ...

As privacy concerns grow and the cookie-less future approaches, marketers are turning to smarter, safer ways to power their ...

The finalists for the 5th annual Marketing Excellence Awards Philippines have been revealed, spotlighting the country’s most ...

In Singapore, tissue packs mark territory. This time, they sparked a conversation. Nufresh, in partnership with boutique ...

Sting Energy is flipping the script on Formula 1 (F1) marketing by turning the roar of an F1 engine into a cultural calling card and inviting fans to chase the sound.