Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, digs into the “Exactly What You Are (and ...

Comedian Atsuko Okatsuka stomps around a miniature Los Angeles in creative that takes inspiration from “Attack of the 50 Foot ...

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

The independent agency is piloting an AI agent infrastructure from Freewheel designed to streamline premium video ...

For CPG brands, revenue growth doesn’t always signal healthier bottom lines. Between rising input costs, complex omnichannel ...

While sports remains a major category of overall TV viewing, how consumers are watching is changing, per “The New Ad Supported Universe” report, which is part of Nielsen’s 2026 Upfront Planning Series ...

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its ...

While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s ...

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing.

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media ...

The company recently announced the creation of an in-house agency that is intended to “drive brand growth with speed, consistency and sophistication.” ...