In the latest episode of The Marketing Week Podcast, we look at the trends that will shape marketing this year.

Nicole German, who heads up marketing for HSBC’s B2B business, says while the fundamentals of marketing remain the same as ...

Lidl and Ocado make biggest gains over the festive period, as sales of premium own brand products exceed £1bn for the first ...

Former Tesco marketing boss and Advertising Association president, Alessandra Bellini, has been awarded an OBE in the New ...

Despite crediting marketing with driving a 38.3% increase in global sales, Next is readying to halve its international ...

Claire Farrant has joined the restaurant chain as its new top marketer, having previously worked at BP, Lidl and Morrisons.

The success of Cadbury’s Creme Eggs comes down to two powerful behavioural drivers: scarcity and habituation. Your brand ...

While no one has it all figured out when it comes to understanding AI, B2B marketers are urged to jump in or risk being left ...

Emma Colquhoun takes on the newly created role of chief growth officer, while CMO Dirujan Sabesan becomes chief brand officer ...

ITV is shifting its focus from product-led growth to brand building as it looks to stand out against the streamers, with a ...

A focus on value, coupled with demand for premium ranges, helped both Aldi and Lidl exceed £1bn in turnover over the 2025 ...

The latest thinking on marketing leadership, including the role of the CMO, interviews with senior marketers and opinions from our expert columnists. Nicole German, who heads up marketing for HSBC’s ...