From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

Much progress has been made in traditional media to stamp out everyday sexism in marketing, but social media is fuelling ...

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

Although unclear where marketers will allocate their budgets exactly, the shift to digital and away from traditional media is ...

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...