Formula E has announced an expanded agreement with Google Cloud, with the deal to focus on enhancing the series’ fan ...

Italian tyre giant Pirelli has made its first entry into tennis by sponsoring the Australian Open grand slam, SportBusiness ...

Guangzhou FC, China’s most successful football club, has been denied a licence for the 2025 season, bringing the curtain down ...

BeIN Media Group has strengthened its hold on tennis coverage in the Middle East and North Africa with a renewal of ...

Viaplay Group has secured major International Ski and Snowboard Federation (FIS) and European Handball Federation (EHF) ...

Nike has agreed its most significant sponsorship agreement in cycling since its ill-fated endorsement deal with Lance ...

World Wrestling Entertainment (WWE) has signed up the Hulk Hogan-owned Real American Beer as its latest sponsor in a move ...

IMG is to continue its wide-ranging media rights distribution, sponsorship sales support, consultancy and service provision ...

Professional 3×3 women’s basketball league Unrivaled has named printing services company VistaPrint as the first ‘jersey ...

MSC Cruises has been allocated the title sponsorship rights to three Formula 1 races in 2025 as part of its top-tier global ...

Baltics broadcast group Duo Media Networks has taken advantage of Viaplay’s exit from the region to land exclusive rights in ...

Fanatics-owned Topps is back producing trading cards for World Wrestling Entertainment (WWE) after the sport entertainment ...