When building an app or a website, understanding what users love and what they don't is important. User engagement is the lifeblood of any online business. It’s not just about attracting users but ...

Visual engagement is the name given to strategy of employing visual elements such as images, videos, and infographics to grasp and retain the attention of an audience. This approach is grounded in the ...

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by incorporating gamification into the app experience. By ...

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

In today's content-saturated market, engaging your audience quickly is crucial. Research indicates that most website visits last less than 15 seconds. How do you capture and maintain attention? Enter ...

Consumers continue to seek more convenient payment options when completing purchases. One of these payment methods is a "buy now, pay later" service, which around 60% of consumers have reported using.

According to a Wyzowl survey, 82% of people have been convinced to buy a product or service by watching a video. Imagine the impact of a shoppable video, where users can buy with a single click. As ...

What was your favorite song in 2022? Which albums turned into an obsession? How about guilty pleasures - the songs you listened to after making sure “the social share” button is switched off? You ...

As marketers, we often plan in quarters but shoppers don’t live by calendars. They live by moments. Summer is packed with them: music festivals that light up social feeds, global sports events that ...

Let’s pause for a moment and consider this: the average person spends nearly 5 hours a day glued to their mobile screen. That's more time than many of us spend eating or exercising! It's not an ...

In the digital age, email remains a critical communication tool for businesses of all sizes. From startups to multinational corporations, everyone needs a reliable, functional, and efficient email ...

As a trendy online boutique, you have two choices: a basic browsing experience with static images and lengthy descriptions, or a lively, interactive one with shoppable videos. Shoppable videos not ...