Rashad Haughton, the late singer’s brother, tells TODAY.com the "message" he hopes people get from the new Aaliyah Barbie doll.

Aaliyah is now a Barbie girl. The late Detroit R&B singer, who died in 2001 at the age of 22, has been immortalized in Barbie form. Toymaker Mattel introduced the Aaliyah Barbie Thursday, on what would have marked the singer's 46th birthday.

This was something that was always on our radar,” Rashad Haughton tells Vanity Fair of collaborating with Mattel.

The Aaliyah Barbie is more than just a doll. It is a tribute to a trailblazer whose influence continues to inspire generations. Fans and collectors alike can shop the latest doll to secure this must-have through digital mass retailers including Mattel Shop, Walmart and Amazon.

The much-anticipated Aaliyah Barbie doll, released at midnight on January 16, 2025, on MattelCreations.com, sold out in just 30 minutes. Retailing for $64.99, the doll was accompanied by a one-year membership to Barbie Club 59, granting members access to exclusive deals and early product releases.

A limited edition Barbie of Aaliyah sold out within hours of going on sale on what would have been the late R&B singer’s 46th birthday.

The late singer emerged onto the music scene during the late 90s but tragically passed away in a plane crash in 2001.

The limited edition Aaliyah Barbie doll immediately sold out. The doll should also be available through Target for the one-day sale.

The limited Aaliyah Barbie doll by Mattel Creations immediately sold out. The doll should also be available through Target for the one-day sale.

Missy Elliott Celebrates Aaliyah's 'Impact' As Barbie Made in Late Singer's Likeness Instantly Sells Out Aaliyah Barbie Doll Sells Out in 30 Minutes, Fetches Premium Prices Online

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