Kendrick Lamar aims to infuse his Los Angeles hip-hop flavor into New Orleans while staying true to his storytelling roots during Sunday's Super Bowl halftime performance.

Drake’s second diss track used artificial intelligence technology to include verses from Tupac and Snoop Dogg, two of Lamar’s influences. In his own verse, Drake accuses Lamar of delaying his response track because of the imminent release of Taylor Swift ‘s “The Tortured Poets Department.” (Lamar collaborated with Swift on “Bad Blood.”)

Kendrick Lamar will "put rap culture on the forefront, where it needs to be" during his performance at the Super Bowl LIX halftime show, he said Thursday in New Orleans.