Bi Benard attended the matches on August 26. The famous Nigerian influencer became the 1xBet ambassador in June 2024, joined the mission supporting grassroots football in Nigeria, and watched ...

Often in the world of women's football, stunning talent and beauty go hand in hand. Here’s a look at the top 10 most ...

We tell you about the latest events at the largest Nigerian amateur football tournament. How 1xBet Cup Nigeria reaches new ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Our selection of influencers has a hard-won right to be on these pages as they make their mark in a highly competitive industry.

Influencer-marketing and digital-talent firms are getting scooped up like crazy this year, even as other creator-economy companies have failed to live up to their valuations. Some deals have ...

Federal officials have accused Russia of using unwitting right-wing American influencers in its quest to spread Kremlin propaganda ahead of the 2024 presidential election. On Wednesday ...

Right-wing social media influencers and online platforms are scrambling after the Department of Justice revealed several of their own were allegedly enlisted into a Russian manipulation scheme to ...

Apple's in-app fees are eating away at creator earnings without giving much back in return, according to disgruntled members of the influencer industry. The tech giant takes a 30% cut of purchases ...

Influencer marketing is a billion-dollar industry, and its recent meteoric rise has sparked curiosity about which factors makes some influencer posts more popular than others. In a new paper ...