Hello Kitty at 50: The rise and rise of the kawaii character ands why you see it everywhere
As Hello Kitty's commercial success expanded beyond Asia, so did her personal profile. By the late 1970s, Sanrio revealed the ...
At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever
Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bow-wearing character’s fictional birthday has brought museum exhibits, a theme park spectacle and accolades.