Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile ...

While ABM shares several metrics with more traditional marketing approaches – such as funnel conversion rates – target-account strategies do have their own specific metrics as well.

A great source of new accounts for your ABM funnel is the inbound accounts, that align with your ICP (ideal customer profile) coming through other high intent marketing programs like webinars and ...

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily ...

This is where a strategic content marketing and personalized ABM strategy at every stage of their sales funnel can help PR and marketing professional secure a successful sale, time after time!

There’s no need for expensive ABM platforms or extensive intent data. By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to ...