Third-party data plays a crucial role in shaping marketing strategies and fueling targeted advertising and personalized consumer experiences. Yet, as the reliance on third-party data grows ...

As it phases out that third-party deal, Netflix plans to have its in-house capabilities in place around the world over the course of 2025. Programmatic ad tools are also rolling out, with the U.S ...

Tesco logo vanishes / BBH Tesco’s visual identity has been dismantled and replaced with food photography (or ‘Icons’) that replace the letters T, E, S, C and O. The brand equity of Tesco’s ...

If Donald Trump wins the presidency again in two weeks, this might be the ad that did it. It’s a spot called “Nonsense,” and it opens with a line so over the top, it feels like a parody ...

In a phone interview with Fox News on Saturday, Trump said that he was “so disappointed at Julia Roberts” and that she will one day look back at the ad and “cringe.” He added that he doesn ...

The advertisement involved a video with the message: "We bought this ad space to give you 30 seconds of silence. Yep, just silence." That was followed by a "you're welcome" and the Calm logo.

LESOTHO is being challenged to transform its HIV response for sustainability by 2030 and beyond, as declining funding and competing priorities threaten progress. This was said by the UNAIDS ...

Here’s a look at the ad, its accuracy and its major takeaway. The ad opens with a man, identified as Kyle from Alabama, loading a gas can into the back of a pickup truck. Wearing a faded ball ...

An icon in the shape of a lightning bolt. Impact Link Private equity firm KKR is in talks to acquire the publicly listed adtech company Integral Ad Science, three people familiar with the process ...

Veteran New York local politician Harvey Epstein was thrust into the national spotlight last night when NBC’s Saturday Night Live ran a mock ad for his City Council campaign spotlighting his ...

An ad that’s part of the Democratic National Committee’s new ... “Young voters have the power to be decisive in this election and the Democratic Party is the only party championing policies that will ...

Private equity firm KKR (KKR) is in talks to acquire the publicly listed adtech company Integral Ad Science (IAS), three people familiar with the process told Business Insider’s Lara O’Reilly.