Prime Video is one the company's most popular perks, offering access to both original shows and favorites, and for an additional fee you can add channel for certain specialty interests to your Prime Video subscription or buy movies and television shows. On Prime Day, there will be discounts on channel as well as buying videos and shows.

Students and young adults aged 18-24 can access Prime for Young Adults, featuring an extended six-month free trial instead of the standard 30 days. Once the trial ends, membership costs only $7.49/£4.49 monthly or $69/£47 annually, cutting the regular price in half.