The cost of an Amazon Prime membership could potentially rise next year and be a boon for the e-commerce giant's net sales, ...

The third format, dubbed “call to action,” includes interactive elements, such as “subscribe now” and “book an appointment,” which can be useful for brands that also offer services they don’t sell on ...

The company faces a key hurdle when Amazon reports its second-quarter results, which are expected to be released on July 31.

Prime Day shopping events to entice cautious consumers and play defense against stiffer competition from the likes of Walmart Inc., Target Corp. and TikTok, who have launched their own discount days ...

The AI-powered offerings will be available across Prime Video, which has an average monthly ad-supported reach of more than 130 million U.S. customers.

For now, ads made with video generator will run in the usual places where sponsored brand campaigns appear. Asked about whether there are plans to broaden the availability to other Amazon-owned ...

Amazon reports its ad-supported Prime Video now reaches over 130 million monthly U.S. viewers, highlighting new advertising innovations.

Amazon’s decision to insert ads was controversial in the first place, as the company pushed its Prime subscribers who previously enjoyed Prime Video without interruption into an ad-supported ...

Amazon's Prime Video on Monday said its ad-supported streaming service reaches more than 130 million U.S. customers, up from 115 million in 2024.

Prime Video costs $8.99 per month as a standalone app, and is also available to Prime members who pay the company $14.99 per month (or $139 per year) to get free shipping on products and other perks.