Amazon.com announced on Thursday a new artificial intelligence application that it says will help its independent sellers with sales metrics, inventory maintenance and product advertising, among other things.

The service will be available for U.S. sellers for domestic pickups starting in October, and then for global pickups sometime before the end of the year.

Amazon.com announced on Thursday a new artificial intelligence application dubbed Amelia to help its independent sellers with sales metrics, inventory maintenance, and product advertising, among other things.

Amazon has launched an AI-powered chatbot service to assist online merchants manage their businesses. Codenamed Project Amelia, it builds on generative AI technology to answer a range of questions, from how to prepare for the holiday shopping season to suggesting the wording of product listings.

The e-commerce giant has launched Project Amelia, a chatbot giving sellers insight into their businesses, along with other gen AI tools.

Dharmesh Mehta, Amazon VP of Worldwide Selling Partner Services. (GeekWire File Photo /) Amazon is launching a new AI-powered selling

Amazon sellers now have access to an AI assistant designed to help them grow their business by answering questions about their metrics, and later, may be able to help them directly resolve issues that arise.