Amtrak on Tuesday began a multiyear marketing campaign as the national passenger railroad tries to capitalize on a new infusion of cash and the improvements it says will come with it. The first ...

From my time in the digital marketing space, there are trends I believe will be prevalent in the coming year, along with the strategies companies can use to keep their brands competitive, relevant ...

With first-party data, marketers can reinvigorate their strategies, generating leads and increasing conversions regardless of forces outside their control.

How has Amtrak's ridership changed recently? How is Amtrak positioning itself against airlines and cars in its new ad campaign? What amenities are being showcased in Amtrak's new marketing campaign?

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed amid economic headwinds.

In this episode, Warren Werbitt is joined by marketing expert Amanda Bronowski to dive into strategies tailored for the printing industry.

If you’ve traveled via Amtrak train in the last week, you may have noticed a once free amenity has now gotten a price tag.

Amtrak’s won the award for its innovative ‘Retrain Travel’ campaign, which successfully redefined the travel experience by highlighting the comfort, convenience, and environmental benefits of train ...

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.