Ariana Grande has told the BBC that she channelled her personal feelings of loss when filming Wicked. "Losing someone you love is something we've all unfortunately had to experience - and sometimes we have the privilege to say goodbye and sometimes we don't," she says.

Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and immersive storytelling—ushering in a new era.

"Wicked," Jon M. Chu's musical adaptation starring Cynthia Erivo and Ariana Grande, defies the odds – and, yes, gravity.