It’s also important to mention that some B2C and B2B companies occasionally engage in B2G marketing to secure additional contracts in the public sector. (For example, SpaceX selling space ...

A lot of people have raised different kinds of questions on our take on B2B and B2C. And, there are a few other terms to complicate things further. You might have heard of C2C, B2G, and B2B2C.

The ANA Masters of Marketing Conference 2024 / Credit: Audrey Kemp When was the last time you heard someone say, ‘But that’s B2B; it’s completely different from B2C’? Probably yesterday.

If dedicating yourself to Business to Business (B2B) is difficult in and of itself, doing so in a company focused primarily on the Business to Consumer (B2C) market requires a good dose of heroism.

Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it ...

Opinions expressed by Forbes Contributors are their own. Rhett is a DC based executive coach who covers entrepreneurship. As the global health crisis winds down, the world looks toward in-person ...

To unlock its value creation potential, we must acknowledge that B2B has its own distinct mental model that is different from B2C. While B2C is about influencing the buying behavior of individual ...

It operates on a revenue model that includes B2B, B2C, D2C and is now looking to expand into the B2G space. Recently, the startup raised $1 Mn in funding from Zerodha-backed venture fund Rainmatter.