Why are you not building a B2C and raising big rounds? Do you think your B2B model is scalable? Have you often seen multi-billion dollars exits in B2B businesses recently? As we always ...

But here's the silver lining—a revolution of B2B ecommerce innovation that is underway, tapping into the ‘Golden Triangle’ of ...

If we ask B2B business leaders within successful B2C companies, such as Volkswagen ... Consequently, the metrics we use for our management models cannot be the same. This might make some ...

To unlock its value creation potential, we must acknowledge that B2B has its own distinct mental model that is different from B2C. While B2C is about influencing the buying behavior of individual ...

The ANA Masters of Marketing Conference 2024 / Credit: Audrey Kemp When was the last time you heard someone say, ‘But that’s B2B; it’s completely different from B2C’? Probably yesterday.

The naming conventions B2B and B2C have forced us to think that each need a completely ... Going back to the “think, feel, do” model I mentioned earlier, the “do” part should be aligned with your ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

Along with the pivot, the firm has also announced raising $15 million in a mix of debt and equity led by Lightspeed Venture ...

Today, Zalando confirmed its guidance, which was upgraded on 10 October 2024, for the financial year 2024. The company expects gross merchandise volume (GMV) to grow between 3% and 5%, revenue to ...

Swiggy’s recent IPO filing shows significant differences in its business model compared to competitor Zomato, despite both ...