I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. If dedicating yourself to Business to Business (B2B) is ...

Not too long ago, business-to-business (B2B) and business-to-consumer (B2C) marketing seemed like worlds apart. If you were a B2B marketer, your job was all about formal pitches, focusing on data and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Yumi Clevenger-Lee ...

Sometimes, the most unexpected pairings wind up being classics. An easy one is the classic mashup of chocolate and peanut butter. (Although apparently some people are more fond of peanut butter and ...

UK – Business-to-business (B2B) and business-to-consumer (B2C) research have significant similarities but retain important differences in strategy and execution, the Market Research Society (MRS) B2B ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics. Learn why ...

Business-to-business (B2B) marketers have one of the most difficult and underappreciated jobs on the planet. Their mission is to create memorable brands out of some downright "unsexy" products. (Have ...