LaSala holds an MBA in Marketing from Baruch College's Zicklin School of Business and a BA in English from Hobart College. His appointment follows Ipsos MMA's recent expansion of its global team and ...

Feel like everyone in your organisation tells you how to do your job? Feel like AI is poised to take on your creative and productive usefulness? Sales asking for another white-paper? If this sounds ...

Prioritize creating valuable, original web content to improve marketing results and establish a more substantial market ...

The world of B2B sales is changing, thanks to a new kind of buyer—hyper-informed, AI-savvy and expecting more than ever.

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise.

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

More and more B2B deals are happening in DMs. Here's how to unlock this untapped potential for your business and leverage it ...

Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, ...

Tofu, the unified AI platform for B2B marketing teams, today announced it has raised $12 million in Series A funding.

SK Telecom Co., Ltd. ( NYSE: SKM) Q4 2024 Results Conference Call February 12, 2025 1:00 AM ET Hee Jun Chung - Investor Relations Yang-Seob Kim - Chief Financial Officer Kim Ji Hoon - Head of AI ...