Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

With multiple programs in the BIG 12 able to offer huge NIL deals to recruits, BYU has to step its game up. They're currently the No. 22 ranked team in the country, despite the 3-4 record in their ...

BYU’s AJ Dybantsa, A Low-Key Superstar, Leads College Basketball In NIL Valuation. The expectations for Dybantsa's freshman season are sky-high.

BYU's AJ Dybantsa is already turning heads before the 2025-26 college basketball season. As the No. 1 player in the country, he's already projected as the top ...

The future of NIL and college basketball is already making waves — and his name is AJ Dybantsa. At just 17 years old, the towering 6-foot-9 standout is changing the game before even stepping ...

At BYU, two brothers encapsulate NIL as force for good. Keanu Akina, a senior on the BYU golf team is utilizing his athlete status and NIL earnings to help those in his home community.

The NIL marketplace is impacting the Utah-BYU rivalry, with BYU's wealthier donors. The College Sports Commission aims to regulate NIL deals, but enforcement doubts persist.

The incoming BYU freshman, who is ranked as the No. 2 prospect in the 2025 college basketball recruiting class (via 247 Sports), already has reported deals with Nike and Red Bull.

Lyons, who picked BYU over Oregon, is part of a recruiting class that ranks third in the Big 12. This, after the Cougars landed AJ Dybantsa, the No. 2 basketball recruit in the class of 2025.

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.