Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

The NIL marketplace is impacting the Utah-BYU rivalry, with BYU's wealthier donors. The College Sports Commission aims to regulate NIL deals, but enforcement doubts persist. Chris Hill suggests ...

The House settlement is supposed to end the era of pay-for-play that has benefitted BYU. Many are skeptical, including former Utes AD Chris Hill.

Schools are now able to share revenue directly with student-athletes. While there are roster limits for each sport, there are no longer scholarship limits. Student-athletes can still benefit from NIL ...

Cooper Flagg reportedly earned a staggering amount of money at Duke. Who could be next in line? Here are the 10 most valuable men's college basketball players, per On3.

These landmarks set a precedent for how future high school athletes can position themselves in the new world of NIL (Name, Image, and Likeness) marketing.

Five-star quarterback recruit Ryder Lyons made headlines this week with his commitment to the BYU Cougars, bypassing top national programs like the USC Trojans and the Oregon Ducks.

BYU's AJ Dybantsa is already turning heads before the 2025-26 college basketball season. As the No. 1 player in the country, he's already projected as the top pick in the 2026 NBA Draft.

BYU's heralded freshman-to-be AJ Dybantsa leads college basketball in NIL valuation despite being all about basketball.

Cooper Flagg reportedly agreed to $28 million in NIL deals during his time at Duke, and that number only includes his New Balance and Fanatics contracts.

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.