The Rita Moreno Barbie pays tribute to her legendary portrayal of Anita in the 1961 classic West Side Story, for which she ...

The Osage Nation will help celebrate the release of the Tallchief Barbie at an event set for 10 a.m. Nov. 18 in Pawhuska.

The entertainers' beloved daughter had a vibrant party to welcome turning six in style with friends and family.

From dolls to road signs and an interactive Christmas tree, the Wicked marketing machine is becoming as big as Barbie’s ... guzzle down signature cocktails and pamper themselves with a range ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

No Dalmatians necessary for this quick and clever Cruella de Vil costume, because the signature black and white ... We can all agree that nesting dolls are adorable with a capital “A.” ...

all through something as seemingly superficial as a Barbie doll. Hayden Silas Anhedönia, better known by her stage name Ethel ...

Barbie is honoring Rita Moreno with a brand-new doll created in her likeness, which she's hoping inspires girls to "live ...

The Barbie Tribute Collection from Mattel showcases the contributions and immense cultural impact of women such as Moreno, ...

The EGOT-winning legend Rita Moreno may have garnered dozens of awards throughout her 40 year-plus career, but she’s ...

The doll pays homage to the Puerto-Rican born actress and advocate who is one of 21 performers to win an Emmy, Grammy, Oscar ...