NKE announces a 12-year extension of merchandising and marketing with the NBA and WNBA. The company has been strengthening ...

As Trae Young’s partnership with adidas nears its end with the upcoming release of his 4th signature shoe, the question looms ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

Expected to be the No. 1 pick in the next NBA Draft, Cooper Flagg has hype like Zion Williamson, a game like Brandon Ingram ...

Shaquille O'Neal details his process of getting a signature shoe, and recalls how Nike chose Alonzo Mourning over him, ...

The Nike Vapor Edge Kobe 6 SE “Grinch” sees the iconic basketball sneaker transformed into a football cleat. Official images ...

The basketball player has been central to the fight to end amateurism and improve gender equity in the N.C.A.A., and her ...

LeBron James introduced the new colorway of his Nike LeBron 22 in style during a terricic win against Toronto Raptors.

His latest creation to hit the shelves is the Nike Book 1 "USC Trojans" PE colorways, while the Nike Book 1 "Halloween" will make an appearance just in time for the spooky season. The kicks are a nod ...

UTSA athletics will be entering a new apparel partnership with Nike next year, the program announced Wednesday ... In ...

Former UConn men's basketball player Donovan Clingan scored his first NBA points in the Portland Trail Blazers' season opener ...

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