Beer lovers come out for Bierbörse
This German Beer Festival had a wide variety of brews, featuring more than 25 breweries with 35 different kinds of beer.
How Coors Light turned a broken digital ad into a viral sports marketing moment
When baseball’s golden child Shohei Ohtani knocked out some of the LED lights on a Coors Light stadium ad, the brand leaned into the moment with a nimble strategy – that turned out to be a home run.
Is a seltzer a beer? The Tax Office is trying to figure it out
When is an alcoholic beverage a beer? Here’s how brewers say a tax tweak could send some zany craft brews down the drain.
Anatomy of a jingle: Where have advertising’s catchiest earworms gone?
They’re cheesy, sometimes annoying, but always catchy. In the golden days of Australian advertising, jingles dominated radio ...
Marketing Dive4d
How Corona found success with YouTube Shorts
The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.
Peterborough Evening Telegraph5d
This week in Peterborough's pubs and clubs
Peterborough Conservative Club has Sammi Vaughan. Golden Pheasant, Etton, has the Nine Bridges Charity Beer Festival. The ...
Sunrises, doughnuts and beer: Lachlan Morton’s epic Australian cycling record push
The Australian professional cyclist is a day from Sydney – and is on track to smash the record for riding around Australia.
The Inspired Unemployed’s Better Beer rolls out low sugar cider with new campaign
Better Beer has rolled out a new campaign to mark its launch into the cider market.Developed by the brand’s in-house ...
SA Police unveils two new anti-drink driving ads telling boozy drivers they are ‘full of it’
Boozed up South Australian drivers are “full of it” and have no excuses according to SA Police’s latest set of road safety ads, which show a man and a woman behind the wheels of cars filling with beer ...