Gen Z has revived a pocket-sized plaything that many Millennials fondly remember. Tamagotchis — the digital devices in which ...

In an interesting move, Square Enix has announced a new, high-end toy of the Weltall from the classic role-playing game ...

This is a four-in-one Bluey playset from Moose Toys. It’s a plane that opens to reveal a hotel and a beach, and the nose of ...

Discover the Best Products Toy of the Year Awards 2024! Celebrate the top ride-on toys, baby toys, robot toys, and more that ...

Lights, camera, action! It’s go time in California! From toys to movies to video games to stars … take a stroll down The Toy Book’s playful walk of fame and see how you score on this issue’s ...

Big W has overhauled its basics range — including jeans, basic tees, activewear and linen blends — after 18 months of taking on extensive customer, industry and quality research. All together ...

The incident resulted in the loss of all 62 of its shipping containers, causing one of the largest toy-related environmental disasters. Twenty-seven years later, people are still finding these ...

Hasbro turned down the holy grail of lightsaber toys, and it won’t say why. The Star Wars toymaker spent two years secretly working on a kids lightsaber that can automatically extend and retract ...

Dwayne "The Rock" Johnson even stops by to make a cameo. By Michael Saponara Big Sean has returned. The Detroit native delivered his first album since 2020 with Better Me Than You on Friday (Aug. 30).

Lego has built itself into an organization that is almost inflation-proof. While other toy makers have slumped, Lego enjoyed double-digit growth in the first half of 2024. The company appeals to a ...