which feature brand logos and custom headlines, command a 26% premium ($1.51 CPC vs $1.20 for Sponsored Products) in Q3 2024. Established brands can either justify this premium for brand-building ...

Thrifty shoppers are racing to Big W to get their hands on the very popular 'Doyoueven' athleisure wear for a fraction of the price. Fans of the popular fitness brand spotted the products on the ...

This year, Shah Rukh Khan didn’t greet fans on his birthday on November 2, as has been the tradition for years. However, his fans were not disheartened as he managed to have a fan interaction ...

The Swedish brand Our Legacy finally gets investment from LVMH. By Jacob Gallagher LVMH Luxury Ventures Fund, the venture capital arm of Bernard Arnault’s towering luxury empire, has acquired a ...

Hyundai has launched a seminal integrated brand campaign and prime-time Seven Network TV series, The Big Trip, created by Innocean Australia, FINCH and Maker Real – a first for the car company.

Wealthy Chinese are still willing to splurge on high-end products for better quality and reliability, international brands and retailers said, as foreign companies expand their footprint in the ...

ORLANDO, Fla. — Orlando International Airport leaders plan to make several announcements on Wednesday, including the debut of a new airport logo. Captain “Sully” Sullenberger III will be the ...

BIG Brother viewers have been left raging at housemate Ali after she secretly aired her feelings about one of her co-stars. The star has been one of the most divisive housemates in the ITV2 show ...

The tariff question loomed large for the fashion and beauty industry in the days after the presidential election. On the campaign trail, president-elect Donald Trump proposed a 60% tariff on goods ...

We're still weeks away from Black Friday, but you'd never know it seeing as Amazon's gifting us tons of all-time low prices. (Getty Images) You're probably thinking, "Black Friday deals won't be ...

"From a brand point of view, as an expert in that, I think whoever has been helping her has done it really wrong, especially with Riviera Orchard," commented Nick Ede, a renowned British PR expert ...

In an age dominated by rapid technological change and fleeting consumer attention spans, brands are focusing on long-term growth strategies to ensure relevance and loyalty. A recent study, conducted ...