GE is one of the largest and most recognizable companies in the world. It has three household appliance brands: the base GE brand, GE Profile, and Café. The GE brands don’t vary wildly in terms ...

encouraging brands to take advantage of the halo effect of diverse consumerism by offering clients access to top-notch, non-white decision-makers and talent. “People come to us when they want to ...

TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand Finance. The research was based on a multi-part analysis which included a review ...

Andrews says it's to be expected when two of the biggest brands in sports face off.