The New York-based brand management company said the acquisition allows it to build on the legacy of label founder Virgil Abloh, who died in 2021.

LVMH has sold the luxury streetwear brand Off-White to brand management company Bluestar Alliance. Financial details were not disclosed.

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Luxury conglomerate LVMH announced Monday that it has sold Off-White LLC, the parent company of the Off-White brand, to brand management firm Bluestar Alliance. While the financial details of the deal ...

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Just three years after acquiring 60% of Off-White™ from Virgil Abloh in July 2021, LVMH has sold Off-White LLC — the Off-White™ brand’s parent company — to brand management entity Bluestar Alliance.