For the first time, businesses have a complete picture of consumer decision-making, enabling them to analyze cross-category trends and understand market impacts with unprecedented clarity. This ...

Chicago, Feb. 06, 2025 (GLOBE NEWSWIRE) -- Circana™ has reached a significant milestone by expanding its groundbreaking Complete Consumer receipt panel to 200,000 static households. This panel ...

Receipt panel expansion redefines Circana's Complete Consumer solution by combining consumer packaged goods, general merchandise, beauty, and foodservice insights in one unified view Chicago, Feb. 06, ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

But in 2024, U.S. consumption of whole milk rose by 3.2 percent — only the second increase since the 1970s — while consumption of plant milk fell 5.9 percent, according to data from Circana ...

WATSONVILLE, Calif.--(BUSINESS WIRE)--Driscoll’s, a family-owned business for generations, is honored to be recognized as the #2 retail food and beverage brand in Circana’s ranking of top food ...

Whitworth is also calling on marketing and research firms such as Circana and Nielsen to do so as well. FROM CIA TO BEER: BRENDAN WHITWORTH'S PATH TO CEO OF ANHEUSER-BUSCH While the word is not ...

Over the past four years, annual store brand dollar sales have increased by more than $51 billion, a 23.6% gain. Betty Crocker collaborated with Netflix's “Bridgerton” to launch baking kits ...

Measurement solutions from firms like Nielsen and Circana have been relied on by brands seeking to understand the effect of their media campaigns on in-store sales of a given product - aggregating ...