If you're looking to cut down on household costs, without sacrificing the quality of your products, Costco might be just the ...

The hit TV series "Shark Tank" has put many brands on the map. And if you're shopping in Costco, you might recognize these ...

While we love to treat ourselves every once in a while with a pricier product we’ve maybe had our eye on for a while, dupes, or affordable alternatives ... (like Costco’s in-house brand ...

Costco's popularity is rising ... Store brands often have a reputation for being cheap alternatives to brand names, but Kirkland has a reputation for being both more affordable and high in ...

Costco can be a great place to buy electronics ... SanDisk is a well-known brand for flash storage, and you'll commonly find drives of this storage size that cost significantly more money.

Costco CEO Ron Vachris sat down with The Wall Street Journal to discuss how its $86 billion Kirkland Signature brand runs and why it allows Costco leverage over many big brands. Photo illustration ...

Costco’s $86 billion Kirkland Signature brand went against industry standards when it was launched in 1995. WSJ breaks down why the private label is now the retail behemoth’s secret weapon.

Costco might be just the place. While their Kirkland Signature products are often less expensive than brand-name alternatives, they could be just as good, if not better than those pricier brands.