Created by Pentagram partner Harry Pearce, the new visual identity was shaped around the concept of "one brand, one ...

Rebranding can communicate that, but it can be difficult to strike the right balance. I think Chester Zoo's taken the right direction with its new logo and brand identity, which are cleaner and more ...

So, you’ve started your own business, you’ve advertised it on social media, and the first influx of clients have found you.