AI 'agents' focus on customer service for large enterprises, but Salesforce forecasts extra 'bang for the buck' for smaller ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer ...

Advisor technology firm Envestnet has announced enhanced custodial features on its Tamarac customer relationship management platform for advisors managing Charles Schwab accounts. The firm touted a ...

Discover a complete guide to CRM analytics, including types, benefits, key metrics, and software features that can help grow ...

In this article, you'll learn about the history of marketing, exploring the pivotal moments and revolutionary ideas that ...

Jennifer Buaas is the deputy chief information officer of Customer Service Management for the Texas Health and Human Services Commission. She oversees the project management, service management, ...

Salesforce Ltd. (CRM) keeps riding a wave of strong financial performance and demand.

CRMs in use today have the same frameworks and tech from the last 20-30 years. The future of CRM requires companies to ...

When making connections that drive growth, don't forget to optimize your ongoing communications to foster sustained business.

AI provides a revolutionary approach to CRM security by utilizing its data analysis, anomaly detection, and threat ...

MDM's marquee event this past September highlighted the importance of relationship-based sales models and omni-channel ...

Two cloud-based customer relationship-management companies’ failure to implement standard cybersecurity protections made them ...