The more you wear your selvage denim, the more they develop coveted fades according to your wear patterns — when your jeans are washed, those fades set in. A rule of thumb: Break in your ...

Fashion can be a bit weird sometimes. Imagine you’re browsing some clothing shop in a New York loft or on London’s famous brick lane, and you come across a pair of jeans you like. You ask to try them ...

The Turkish company, which offers eco-friendlier pumice stone alternatives, launched the HMS Designer Pen, a crayon-like stick that allows consumers to customize their denim fades at home. Though ...

The fades are such a feature that there is even a competition held online for the best ones called the Indigo Invitational. Each competitor spends a year wearing the same raw denim (ie.