Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

Scotch whisky brand GlenAllachie is stepping into a new era with a reimagined logo, packaging and a new slogan for its single ...

Are you a print subscriber? Activate your account. By Garett Sloane - 3 hours 44 min ago By Ewan Larkin - 4 hours 14 min ago By E.J. Schultz - 4 hours 14 min ago By Tim Nudd - 4 hours 14 min ago ...

And not just because Red Bull spends approximately one-third of its revenue on advertising.

Drinks giant Diageo will invest €30 million at its St. James's Gate brewery to ramp up production of non-alcoholic Guinness 0.0 due to surging demand. In April, the company said production had ...

She added the brand “has a job to do in terms of bringing Never Knowingly Undersold to life and explaining to people what it means”, as just over half of the sample who had heard the slogan could ...

This article has compiled over 100 catchy marketing phrases, taglines, and slogans from some of the world's biggest and most successful brands. Creating a catchy and memorable slogan or tagline in ...

Diddy signed on to be the face of Ciroc in 2007 and, with Diageo, bought DeLeon Tequila in 2013. According to documents in a now-resolved lawsuit between them, in the ensuing years, Diddy made almost ...

At a campaign stop in battleground Pennsylvania, Ohio Senator JD Vance said Vice President Kamala Harris' campaign slogan should be, "nothing comes to mind," referencing a remark she made during a ...

This year the whisky brand celebrates 25 years of its famous ‘Keep Walking’ slogan, something that is “cherished” by the brand a quarter of a century on. “I absolutely expect Keep Walking will be ...

Diageo, headquartered in London, is a global leader in alcoholic beverages with a diverse portfolio of over 200 premium brands sold in nearly 180 countries. The company benefits from strong brand ...